Tourism Ireland launched details of its marketing plans to promote Northern Ireland overseas in 2018, at an event attended by tourism industry leaders from around Northern Ireland on Monday 11 December.
The organisation aims to build on this year’s performance and to welcome 2.31 million visitors to Northern Ireland in 2018. This figure will represent growth of +6% over 2017 and will deliver £623 million to the Northern Ireland economy next year.
Pictured at the launch of Tourism Ireland’s marketing plans for 2018 in the Belfast Waterfront are (l-r) Kerrie McGonigle, Causeway Coast and Glens Council; Liz Steele, Causeway Coast and Glens Council; Mark Rodgers, Dalriada Kingdom Tours; Shane Clarke, Tourism Ireland; Adele Kennedy, Inn on the Coast and Alex Mehaffey, National Trust’s Giant’s Causeway.
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